The findings of Edelman's Fifth Annual Trust Barometer (from a Study of Major Opinion Leaders) are not to be missed. The results, outlined in the event's press release are eye-opening. One discovery, to the benefit of this public relations company sponsored study, finds that "in most markets, the most credible sources of information about companies are 'articles in business magazines' (>45%), 'friends and family' (>42%), 'colleagues' (>35%), and 'newsweeklies' (>30%). The least credible are 'advertising' and 'information conveyed by CEOs or CFOs,'” says the report.
Friday, April 23
Subscribe to:
Post Comments (Atom)
0 comments:
Post a Comment