Monday, June 27

Blogs Essential for Leadership

--Superblogger on blogs: "I can't see surviving without a blog."--


During an interview with Supernova 2005 conference host Kevin Werbach, Sun President, COO and chief blogger Jonathan Schwartz called blogging "essential for leadership." He said:
  • "If you want to be a leader, I can't see surviving without a blog"
  • "Authenticity is paramount"
  • "In the increasingly networked world, transparency, trust and authenticity–building will be a most valued commodity, and blogging helps enable that capability"

This in via ZDNet.

1 comments:

Cohen said...

Leadership is all about Asking and Not Telling. If using the blog is about asking for feedback and support from customer, suppliers, stakeholders then a blog is one form of a communication channel that can help in ones form of communicating in a leadership position. I am certain there are great leaders in other parts of the world that are less connected and do an outstanding job less this channel.