--Moving away from acronyms, brand name trends reveal shift toward "reality naming"--
Can this be possible? Even though major brands are launching i-this, e-that and mini or nano gadgets, ChiefMarketer reports that a survey of 393 branding and marketing professionals by New York-based branding agency TippingSprung reveals a growing trend away from such brand naming practices. Some of their observations include:
- Golden Stream Quality Foods changing its moniker to Harmony Foods was voted "best switch to a friendlier corporate name"
- "Harmony Foods" is part of what TippingSprung identifies as a trend toward "real word" names and away from the "nonsense combo" names that were especially popular during the dot-com boom.
- Similarly, their research [surprisingly] indicates that acronym-based names have become less popular, "and many respondents seem to be tired of the prevalence of I and E in iPod-like names," according to the TippingSprung report.
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